Comments on: Media planning strategy 2.0…. http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/ Online marketing af enhver art Tue, 08 May 2012 07:08:24 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: squirting cum surprise http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/#comment-25 squirting cum surprise Sun, 19 Jul 2009 03:24:19 +0000 http://madsgormlarsen.wordpress.com/2008/10/04/media-planning-strategy-20/#comment-25 now I'll stay in touch.. now I’ll stay in touch..

]]> By: Mads Gorm Larsen http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/#comment-24 Mads Gorm Larsen Sat, 18 Oct 2008 10:54:00 +0000 http://madsgormlarsen.wordpress.com/2008/10/04/media-planning-strategy-20/#comment-24 The link to the full article is there, but you are right, one ought to write where the information comes from. If you have blogs such as Techcruch and RRW, then they are run professionally, and one will expect them to do that. Where as my blog that is read by next to no one, is more of a telling my friends what I am researching. Not that far from a Facebook update, or micro blogging on Twitter. It is just a matter of context, and the context of a blog is varies from big professional rus blogs all the way to the personal diary type blog. The link to the full article is there, but you are right, one ought to write where the information comes from. If you have blogs such as Techcruch and RRW, then they are run professionally, and one will expect them to do that. Where as my blog that is read by next to no one, is more of a telling my friends what I am researching. Not that far from a Facebook update, or micro blogging on Twitter. It is just a matter of context, and the context of a blog is varies from big professional rus blogs all the way to the personal diary type blog.

]]> By: Ida Borch http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/#comment-23 Ida Borch Sat, 18 Oct 2008 10:00:00 +0000 http://madsgormlarsen.wordpress.com/2008/10/04/media-planning-strategy-20/#comment-23 Thnx Mads! <br/><br/>As I said I'm new in town and it didn't strike me to check the full article. Being new and oldfashioned, shouldn't one refer to where you've got the text from, or is the url enough? I know nothing of blog-ethics, so no complaining, just wondering. <br/><br/>Anyhow: What a joyous perspective that social web will be the answer to how to market in an economically broke market. If only it wasn't so hard to believe that the micro site would count as a 'cheap form of communication' :-)<br/><br/>Ida Thnx Mads!

As I said I’m new in town and it didn’t strike me to check the full article. Being new and oldfashioned, shouldn’t one refer to where you’ve got the text from, or is the url enough? I know nothing of blog-ethics, so no complaining, just wondering.

Anyhow: What a joyous perspective that social web will be the answer to how to market in an economically broke market. If only it wasn’t so hard to believe that the micro site would count as a ‘cheap form of communication’ :-)

Ida

]]> By: Mads Gorm Larsen http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/#comment-22 Mads Gorm Larsen Fri, 17 Oct 2008 14:46:00 +0000 http://madsgormlarsen.wordpress.com/2008/10/04/media-planning-strategy-20/#comment-22 A very reasonable question. Have you read the full article on http://www.readwriteweb.com/archives/cisco_social_media.php ?<br/><br/>"Cisco says they met their goal of increasing visibility and involving their audience by using the social Web, creating buzz and building a community at a negligible cost; a soft cost that involved time, resources, and creativity instead of budget."<br/><br/>So they where happy with the ROI. <br/><br/>I found it interesting that they found that the hard core geeks they where targeting, could be found i Second life. And that RRW suggest that in a situation where the economy is not to good, that might speak in favour of social media. <br/><br/>"Given the state of the US economy right now, the social Web seems to be the smartest choice corporations (or individuals) can make if they want to create passion and excitement for their brand - at a soft cost."<br/><br/>Maybe in a time of recession one should invest in cheap form of communication? A very reasonable question. Have you read the full article on http://www.readwriteweb.com/archives/cisco_social_media.php ?

“Cisco says they met their goal of increasing visibility and involving their audience by using the social Web, creating buzz and building a community at a negligible cost; a soft cost that involved time, resources, and creativity instead of budget.”

So they where happy with the ROI.

I found it interesting that they found that the hard core geeks they where targeting, could be found i Second life. And that RRW suggest that in a situation where the economy is not to good, that might speak in favour of social media.

“Given the state of the US economy right now, the social Web seems to be the smartest choice corporations (or individuals) can make if they want to create passion and excitement for their brand – at a soft cost.”

Maybe in a time of recession one should invest in cheap form of communication?

]]> By: Ida http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/#comment-21 Ida Thu, 16 Oct 2008 21:47:00 +0000 http://madsgormlarsen.wordpress.com/2008/10/04/media-planning-strategy-20/#comment-21 Ooops. New in town - I'm not anonymous anymore. <br/><br/>I'd still like a ROI-answer if anybody out there (or Mads) knows it.<br/><br/>Ida Ooops. New in town – I’m not anonymous anymore.

I’d still like a ROI-answer if anybody out there (or Mads) knows it.

Ida

]]> By: Anonymous http://madsgormlarsen.dk/2008/10/04/media-planning-strategy-20/#comment-20 Anonymous Thu, 16 Oct 2008 21:45:00 +0000 http://madsgormlarsen.wordpress.com/2008/10/04/media-planning-strategy-20/#comment-20 Hej Mads,<br/><br/>Perfect story for teaching purposes. But: What happened then? They doubled their sales or does the story comes without a happy ending?<br/><br/>Ida Hej Mads,

Perfect story for teaching purposes. But: What happened then? They doubled their sales or does the story comes without a happy ending?

Ida

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